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Retail Brand Director - Adecco
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Retail Brand Director

Published 11/04/2026 | Expires 12/19/2026

Job description

Join Nike at the European Headquarters (EHQ) as a Lead, Visual Merchandising & Consumer Experience and play a key role in bringing Nike’s brand and product stories to life across EMEA. In this strategic leadership role, you will shape how consumers experience Nike at retail by defining category visions, elevating product presentation, and driving compelling consumer journeys across Nike Direct, wholesale, and partner environments. Working closely with cross-functional teams, you will connect consumer insights, brand storytelling, and retail execution to create impactful experiences that drive engagement and growth. This is a temporary assignment running until May 2027.

What are you going to do?
  • Define and evolve the category vision for product presentation and consumer experiences across retail environments.
  • Develop and implement visual merchandising strategies that strengthen consumer connection and drive commercial performance.
  • Translate consumer insights, marketplace trends, and cultural movements into impactful retail concepts and presentations.
  • Lead integrated product presentation plans and ensure consistent execution across EMEA channels and territories.
  • Partner with Brand, Merchandising, Retail, and Commercial teams to bring category visions to life in the marketplace.
  • Lead and develop consumer experience and visual merchandising capabilities across the organization.
  • Drive innovation in service, storytelling, and retail environments to create memorable consumer experiences.
What do we offer?
  • Competitive salary (to be discussed with the recruiter)
  • Flexible hybrid work: 3 days in the office, 2 days from home
  • Unlimited vacation days to recharge whenever you need
  • 8% holiday allowance
  • STIPP pension plan to secure your future 
  • €0.23/km commuting allowance (up to €23 per office day)
  • €5 daily work-from-home allowance
  • 25% employee store discount – gear up with Nike!
  • Access to Adecco Academy online learning for continuous growth
  • Free use of on-campus gym facilities to stay active
  • Bike plan to make your commute greener and healthier
  • Career support and guidance 
Where will you work?

Nike, Inc., a global leader in athletic footwear, apparel, and innovation, is headquartered in Beaverton, Oregon, and serves as a beacon of inspiration for athletes worldwide. Its European Headquarters (EHQ) is located on a vibrant campus that reflects the brand's dynamic and innovative spirit. Surrounded by lush parks, cycling paths, and running tracks, the campus embodies Nike’s commitment to sustainability, health, and community. A melting pot of global talent, it fosters creativity and collaboration, driving forward-thinking ideas that shape the future of sports, culture, and lifestyle.

What do we ask?
  • Minimum 10 years of experience in Visual Merchandising, Product Presentation, Consumer Experience, or Retail Marketing.
  • Experience leading teams and developing talent within a retail or consumer-focused environment.
  • Strong understanding of consumer behavior, marketplace trends, and retail excellence.
  • Proven ability to translate consumer and marketplace insights into compelling retail experiences.
  • Excellent stakeholder management and influencing skills across multiple functions and levels.
  • Strong strategic thinking capabilities combined with hands-on execution.
  • Passion for sport, storytelling, innovation, and creating impactful consumer experiences.
Are you interested?

Apply now via the button. If you need more information about the team, the company, the role; feel free to send an email to [email protected]. We will be more than happy to support!

Job criteria

Type of job Full-time
Cities Hybrid (Hilversum)