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Job adverts must show salaries under new UK pay transparency law
Scroll through any major UK job board on a Monday morning and roughly half of all adverts will give you no idea what the role pays. According to CV-Library research, 41% of jobseekers are put off applying for roles that do not display salary information, and that figure has real consequences for the labour market: thinner applicant pools, longer time-to-fill, and candidates who self-select out of roles they might otherwise have been perfect for. That dynamic now has an end date. On 5 November 2026, Prime Minister Andy Burnham announced that the government intends to make it a legal requirement for all employers to state pay in every job advert they publish.
What the government has announced
The commitment follows a Cabinet Office consultation that closed on 27 October 2026. According to figures reported by People Management, 94% of respondents backed making salary disclosure compulsory, including 93% of businesses. Burnham has pledged to bring forward draft legislation at the earliest opportunity. Speaking to the BBC, he framed the case in terms of basic fairness: whether someone is a young person starting out or a parent trying to support their family, they should know what a job pays before spending time and effort applying for it, and that is why the government will make it a legal requirement for all employers to say what they pay.
Burnham also called on businesses to act without waiting for legislation, urging employers to publish pay voluntarily because it is simply the right thing to do. Bridget Phillipson, Minister for Women and Equalities, added that mandatory salary disclosure would help young people make informed choices and help close the gender pay gap. The government's broader position, set out during the consultation, is that visible pay can expose unjustified differences between colleagues and give workers greater confidence to challenge discrimination under the Equality Act 2010.
Significant gaps remain in the public detail. The scope of the rule, the precise information employers will be required to publish, the implementation timetable, and enforcement mechanisms will all be confirmed in due course. Whether publishing a pay range will satisfy the requirement, and how wide that range may be, is not yet settled. No employer-size threshold, no exemption criteria, and no penalty regime has been announced.
Where UK job adverts stand today
Support for the principle is strong; practice is inconsistent. Research published by the CIPD (Chartered Institute of Personnel and Development) in 2024 found that 41% of employers always publish salary ranges in their adverts, while only 18% always disclose a specific salary figure. Job search engine Adzuna found that 51% of adverts on its platform in September 2026 carried salary information, a share that has been declining in recent years. A separate Robert Half survey found that 78% of hiring managers either include salary ranges or plan to.
Even where a range is shown, it does not always inform candidates meaningfully. CIPD data found some advertised pay ranges stretch wider than £10,000, which tells an applicant very little about where an actual offer will land. The Financial Times noted that the new rule could end the widespread use of phrases such as pay described only as competitive, but the practical test will be how precise the published figures must be.
Andrew Hunter, co-founder of Adzuna, said openness about pay should be the norm rather than the exception. Paul Nowak, general secretary of the TUC, observed that anyone who has searched for a job understands how frustrating it is to see only that a salary is competitive rather than an actual number. Some MPs are themselves advertising for staff without publishing a salary, a detail the BBC noted as a reminder that the habit of omitting pay sits well beyond the private sector.
For employees: what changes in your salary negotiation
A published figure changes the opening position of every salary conversation. At present, many candidates go into interviews without knowing whether a role pays £30,000 or £45,000, and volunteering a number first without that context can leave them negotiating against themselves. Once an employer has committed to a figure or band in a public advert, a candidate can benchmark it against market data for the same role, sector, and region before deciding whether the role is worth pursuing.
The next question is salary history. Currently, UK employers may ask what a candidate earns, but applicants are under no legal obligation to answer. The Equality and Human Rights Commission (EHRC) has urged the government to go further and introduce a ban on employers asking candidates about their salary history or current pay expectations. Whether that ban makes it into the final legislation is unconfirmed. If it does, any offer will need to be anchored to the role and the prevailing market rate, not to what someone happened to earn in a previous post. That shift would have direct implications for the gender pay gap: pay anchored to a historic salary can carry historic discrimination forward, a point that sits squarely within the Equality Act 2010's equal pay provisions.
Nishi Mayor, director of employer engagement and partnerships at the Youth Futures Foundation, noted that clear pay information helps young people make informed decisions about opportunities, which for employers can translate into more applications from better-matched candidates and a stronger talent pipeline. The scale of the need is significant: nearly one million young people in the UK are classified as NEET (not in education, employment, or training), according to BBC reporting, and the final report of the Milburn Review was due in the weeks following the announcement.
What you can act on now, before the law takes effect:
- Compare any advertised range against salary benchmarks drawn from verified, role-specific data for your sector and region before you apply, rather than after an offer arrives.
- During an interview, ask where in the published band the employer typically places someone with your experience, and what criteria would move you towards the top of that range.
- If a recruiter or hiring manager asks about your current pay, you are entitled to redirect that conversation to the published range and to your expectations for this specific role.
- Save a copy of the original advert. If the eventual offer falls below what was published, you have a clear, documented basis for asking why.
For HR: the pay compression risk behind every job advert
For reward and HR teams, the operational exposure is not the advert itself. It is the payroll sitting behind it. Once new-hire pay becomes visible in a public job posting, existing employees will compare it with their own. Jay Bhayani, legal director at Make UK, described the structural risk directly: publishing salaries for new recruits can create tension where market rates have moved ahead of what existing staff are paid, a situation that is common across the private sector.
This is pay compression: a pattern in which newer hires earn close to, or in some cases more than, colleagues who have held the same role for several years. The CIPD's annual Reward Management Survey consistently identifies pay compression as one of the more difficult structural problems for UK employers to address, particularly in sectors where market rates have moved sharply in recent years. If a salary history ban follows the EHRC's recommendation, employers will also lose one of the most common justifications for lower offers to experienced candidates. Existing staff will then have a reasonable basis for asking why their pay sits below the band now being advertised externally.
Bhayani raised a further concern: if employers are effectively required to commit to a pay figure before they know who they are recruiting, some may become more cautious about initiating new hires altogether. Neil Carberry, chief executive of the CIPD, argued that salary ranges rather than single figures offer the most workable path: not every role has one fixed rate, and employers will want to set pay based on a candidate's skills, experience, and potential, so a range gives employers flexibility while giving candidates a clear expectation. Carberry also noted that because pay-setting is genuinely complex, the detail of how adverts are drafted is territory best left to good employer practice rather than government prescription.
The Equality Act 2010 provides a further statutory dimension. Under section 66 of the Act, an equality clause is implied into every contract of employment where a comparator of a different sex performs equal work for greater pay. Greater salary transparency will make it structurally easier for employees to identify potential comparators and bring claims, raising the stakes of any pay gap that cannot be explained by skills, performance, or market data.
Organisations with operations or employees in the European Union face a parallel obligation. Under the EU Pay Transparency Directive, which member states were due to apply from 7 June 2026, reporting requirements bind companies with more than 100 employees in an EU country. UK employers with EU operations that have already aligned their pay disclosure practices to the Directive will find the domestic UK rule easier to absorb. Those operating solely in the UK may face the same underlying challenge with less institutional preparation.
Five checks to run before the legislation is tabled
- Run an internal equity audit. Compare pay across roles at the same level and location, and identify every gap that cannot be justified by documented differences in skills, experience, or performance.
- Set a meaningful band for every role you advertise. A range wider than £10,000 may technically satisfy a future rule but will not build credibility with candidates or satisfy a tribunal looking for evidence of structured pay-setting.
- Budget for corrections now. Where existing staff sit below the range you would advertise today, the cost of closing that gap is easier to plan for now than to explain reactively once your own adverts make the disparity visible.
- Move away from salary history as an anchor. Base offers on the role, the internal band, and current market rates, so your process already holds up if a ban on salary history questions follows the main legislation.
- Prepare line managers for pay conversations. They will need to explain how a band was set, where an individual sits within it, and what would move them higher, questions that require a defensible framework behind the band, not just the number itself.
Not everyone is convinced
The principle has broad backing but the method is contested. Bhayani said a legal requirement risks becoming yet another compliance burden in an employment law environment that already places significant demands on HR teams. Carberry's position at the CIPD is that pay-setting complexity means advert drafting is best handled through strong employer practice rather than government regulation. Julia Lopez, Conservative shadow business secretary, argued that at a time when employers are finding it progressively harder to take on staff, the government has chosen to add further difficulty, and that provided adverts are not dishonest, misleading, or discriminatory, the question of what to include should not be a matter for government.
The countervailing argument comes from the labour side. The TUC's Paul Nowak said transparency is straightforwardly overdue. The High Pay Centre, which tracks pay ratios and reward structures in UK organisations, has long argued that opacity around pay serves to suppress wage growth and obscures structural inequalities, particularly between lower-paid workers and senior management. Luke Hildyard, director of the High Pay Centre, has previously framed salary transparency as a precondition for genuine pay fairness, a position that sits alongside the government's gender pay gap rationale. The irony noted by the BBC, that some MPs advertising staff roles have themselves omitted pay information, points to how deep the habit of non-disclosure runs.
What happens next and what it means for UK pay practice
Three details will determine how much practical effect the rule produces: whether employers can satisfy it with a range rather than a fixed figure, how wide that range may legitimately be, and whether the final legislation also introduces a ban on salary history questions. Until the government publishes a bill or a detailed policy paper, the prudent assumption on both sides of the hiring table is that pay will become materially easier to compare and considerably harder to justify by historical precedent alone.
For candidates, the most useful preparation is to understand the market rate for your role before any advert tells you what a specific employer is willing to pay. ONS Annual Survey of Hours and Earnings (ASHE) data provides sector and occupation-level benchmarks that are publicly accessible, and anonymous salary data shared by people currently in similar roles adds the granular, real-time layer that official surveys cannot capture in time. For HR teams, the same data reveals where your current pay structure will come under scrutiny once new-hire salaries are public, particularly if internal rates have drifted below what the market now demands. A pay band that cannot be defended against verified market data is a liability, not a framework.
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